Hall of Fame broadcaster, Ken Squier, dies at age 88

Ken Squier, a renowned figure in sports broadcasting, particularly in NASCAR, passed away at the age of 88. His career was marked by a focus on others; a trait that greatly enriched the world of sports. Squier’s impact on NASCAR’s growth was significant, comparable to that of any car owner, crew chief, or driver, though he humbly never saw it that way.

Squier’s contributions to NASCAR included his innovative use of in-car cameras, the formation of the Motor Racing Network, and memorable phrases like “The Great American Race.” He uniquely described racers as “ordinary people doing extraordinary things,” enhancing the sport’s appeal. His ability to explain racing in layman’s terms made him a favorite among fans, including those unfamiliar with the sport.

One of his most memorable broadcasts was at the 1979 Daytona 500, NASCAR’s first live, flag-to-flag televised race. Squier’s coverage of the post-race fight between Cale Yarborough and Donnie Allison brought NASCAR into the national spotlight. This event, under his commentary, helped NASCAR transition from a primarily Southern sport to one with a national audience. He continued to be a leading voice in NASCAR broadcasting for CBS and other networks.

In recognition of his contributions, the Squier-Hall Award for NASCAR Media Excellence was established, honoring significant media contributions to NASCAR. Squier, along with Barney Hall, was its first recipient. His peers further honored him with an induction into the NASCAR Hall of Fame in 2018, a testament to his significant impact on the sport.

Beyond his broadcasting career, Squier was also involved in track promotion and was a co-founder of Thunder Road Speedbowl in Vermont. Despite his numerous achievements, Squier remained humble, always focusing on the stories of others rather than his own. His legacy in NASCAR and sports broadcasting is marked by his profound influence on how the sport is presented and perceived.