Compelling origins lie at the heart of Go TrackHopper, a motorsports platform based in Toronto, Canada, with a focus on the world of NASCAR. In a region where access to premier racing experiences has traditionally been limited, particularly those involving NASCAR, you may find our journey rather unexpected. Yet, within the roots from which we’ve grown, you’ll discover an interesting narrative.
I’m Jett White, co-founder of Go TrackHopper, and I am the product of a family immersed in racing. I’m also the visionary behind our content direction. As a third-generation enthusiast of auto racing with a particular passion for NASCAR, I have been engaged with the sport since my formative years. This included my participation in a karting series. My love of racing was ignited by my beloved grandfather. He was a NASCAR aficionado who, during the 1970s, introduced my mother and uncle to the sport and would plan summer vacations around iconic races such as the Firecracker 400 at Daytona, the World 600 in Charlotte, and the Southern 500 at Darlington Raceway. Their memories include charming conversations with legends like Richard Petty, Bobby Allison, and the late Neil Bonnet.
My uncle was so deeply captivated by the sport that he became a hauler driver in the IMSA/Rolex Series and did double duty as the tire specialist. With this series often intersecting with NASCAR drivers, long-lasting relationships were born. As a professional driver, he also served as an instructor in a program aimed at introducing novice drivers to road course racing at Canadian Tire Motorsports Park. Life eventually led him down a different path, propelling him into the film industry in Toronto. Surprisingly, this journey came full circle when he found himself working on the series “Taken,” featuring the racing talent of Ryan Blaney.
Simultaneously, while continuing to attend NASCAR races, my mother, Laurie, pursued her passion in the music industry. She worked in concert promotion and subsequently wrote an award-winning novel about the business. Afterward, she was selected to undertake a distinctive show as a radio personality and was later named by L’Oreal as one of Toronto’s most creative and inspiring women. Eventually, she became the co-owner and editor-in-chief of one of Canada’s most prominent online music publications. Over the years, as a recognized name among the media, she had the privilege of conducting interviews with some of the most famous names in the music world. In the course of time, however, she became disenchanted with the business and began looking for a new direction. Little did she know, I would provide it.
In my case, I opted to prioritize my academic pursuits over karting as well as modeling, which began at age 5, and graduated from high school ahead of schedule. This led me to Harvard, where I studied business and marketing and presented my mother with a visionary business concept that would merge our shared passions. In 2016, we founded a conglomerate comprising Go GlobeHopper for travel and Go TrackHopper for racing. This endeavor combined my business and marketing acumen with my mother’s extensive experience in media. And it was through her publication that we gained access to a talented group of journalists and photographers who embraced the opportunity to participate in the new venture.
In addition to race coverage, Go TrackHopper has evolved to encompass a podcast called “Fueled by Estrogen.” We’ve also introduced several engaging features, including interviews, thought-provoking op-eds, and track-specific travel guides tailored to race fans, thanks to our sister site, Go GlobeHopper. Racing and track experiences are included specifically on our YouTube channel.
Go TrackHopper’s journey is rooted in a deep and abiding passion for motorsports. We are not merely a platform; we are a bridge to the heart of racing culture, and we invite you to join us on this journey.