Prime Video to Co-Sponsor Larson for the Double

Kyle Larson’s attempt at the grueling 1,100-mile “double”—competing in both the Indianapolis 500 and the Coca-Cola 600 on May 25—has drawn so much attention that Amazon’s Prime Video is turning it into a documentary.

As presenting sponsor of the #Hendrick1100, Prime Video will document Larson’s two-year journey to complete one of the most grueling challenges in motorsports—racing 1,100 miles across two of the sport’s most prestigious events in a single day.

The Memorial Day weekend effort will see Prime Video branding on both of Larson’s race cars: the No. 17 Arrow McLaren IndyCar and the No. 5 Hendrick Motorsports Chevrolet. The documentary will provide an inside look at the intensity, preparation, and emotion behind his historic quest, coinciding with Prime Video’s first NASCAR Cup Series broadcast of the Coca-Cola 600.