Joe Gibbs Racing has signed a multi-year sponsorship deal with Bob’s Discount Furniture, one of the fastest-growing furniture retailers in the U.S. The partnership kicks off with Bob’s debut as the primary sponsor of Denny Hamlin’s No. 11 Toyota Camry at Iowa Speedway on August 3.
This is Bob’s first venture into motorsports. With nearly 200 stores in 26 states and 20 more planned for 2025—including six in North Carolina—the move reflects the brand’s commitment to growing its presence in the Southeast. The partnership includes multiple primary races, full-season associate branding, and a focus on community events and fan engagement.
To mark the occasion, Hamlin and team owner Joe Gibbs will attend the grand opening of Bob’s Winston-Salem location on July 17. The event will feature a VIP autograph session, giveaways, entertainment, and a first look at the new No. 11 Bob’s Discount Furniture Toyota.
Bob’s CEO Bill Barton called the partnership “a natural fit,” highlighting shared values of performance, reliability, and community connection. Hamlin, now in his 20th full-time season with three wins so far this year, added that Bob’s strong creative approach makes him excited for what’s ahead on and off the track.