December 22, 2024

NASCAR Announces Media Rights Deals

Media Rights

NASCAR has inked new seven-year media rights agreements for the NASCAR Cup Series with four key distribution partners. Starting in 2025 and running through the 2031 season, these deals will bring live coverage of all 38 NASCAR Cup Series races to fans. The financial details of these agreements remain undisclosed.

FOX Sports and NBC Sports will continue to carry the majority of NASCAR Cup Series races, with each broadcasting 14 events. FOX Sports’ portion includes the season opener, The Busch Light Clash, and The DAYTONA 500, along with live coverage of the entire NASCAR CRAFTSMAN Truck Series season. NBC Sports will handle the final 14 events of the season, including the Playoffs and Championship race. Both networks will offer a mix of broadcast and cable events, with five Cup events on FOX and four on NBC annually. The rest will air on FS1 and USA Network.

The NASCAR Cup Series will introduce two new broadcast partners in 2025, Prime Video and TNT Sports, which will evenly split 10 midseason races. Both will have exclusive rights to practice and qualifying sessions for the entire Cup Series schedule through 2031. Prime Video will stream practice and qualifying for the first half of the season, excluding The Busch Light Clash, DAYTONA 500, and NASCAR All-Star Race. TNT Sports will cover the next five midseason races, broadcast live on TNT and streaming on the B/R Sports Add-On on Max. Practice and qualifying for the remainder of the season will stream on Max and air on truTV.

NASCAR President Steve Phelps expressed satisfaction with the agreements, emphasizing the sport’s long-term stability and the potential for growth across different platforms. Brian Herbst, NASCAR’s senior vice president, media, and productions, highlighted the significance of these media deals and their ability to reach fans on various platforms.

FOX Sports, in a continuation of their decades-long relationship with NASCAR, will carry 14 Cup Series races, along with practice and qualifying for select events, as well as the exclusive rights to broadcast the entire 23-race NASCAR CRAFTSMAN Truck Series schedule from 2025 to 2031.

NBC Sports will continue its coverage of the NASCAR Cup Series Playoffs for an additional seven years, broadcasting the final 14 races of the season across NBC, USA Network, and Peacock from 2025 to 2031.

Prime Video is set to exclusively stream five NASCAR Cup Series races, marking the streaming service’s entry into live motorsports. They will also offer exclusive practice and qualifying coverage for the first half of the Cup Series season and collaborate with NASCAR Studios on a Garage 56 documentary.

TNT Sports, with a rich history in NASCAR, will offer Cup Series content on multiple platforms, including live race telecasts on TNT and streaming on the B/R Sports Add-On on Max. The second-half practice and qualifying events will be simulcast on Max and truTV.

Lastly, it was previously announced that The CW Network will exclusively host the NASCAR Xfinity Series from 2025 through 2031, featuring 33 live races along with practice and qualifying events, all produced by NASCAR Productions in partnership with The CW Network.