Arby’s has signed on as a Founding Partner of the 2025 NASCAR Chicago Street Race, which returns to downtown Chicago’s Grant Park on July 5-6. They will be joining Blue Cross and Blue Shield of Illinois and Xfinity’s Xumo brand at the highest sponsorship tier for the event,
The announcement marks Arby’s latest move into NASCAR, building on its current role as anchor partner for Rick Ware Racing and driver Cody Ware. Arby’s branding will appear on RWR’s No. 51 Ford Mustang during the race weekend, where Cody Ware is also scheduled for a fan appearance.
“It’s a big moment anytime a new brand enters the sport, especially one as recognizable as Arby’s,” said NASCAR Chief Commercial Officer Craig Stimmel. “Their arrival reflects the momentum behind the Chicago Street Race and NASCAR overall.”
Arby’s will offer special activations, surprise appearances, and limited-time offers during race weekend. Fans can also enter to win tickets via a sweepstakes at Arby’s 47 Chicagoland locations.
“This is an exciting moment for Arby’s in motorsports,” said Jeff Baker, Arby’s Chief Marketing Officer. “We’re ready to bring the meats to the streets of Chicago.”
The Chicago Street Race, named Sports Event of the Year by Sports Business Journal, returns with lower prices and more flexible ticketing in 2025. Grounds Pass tickets now start at $123.08 (taxes/fees included), with reserved seating prices nearly 50% lower than last year. New single-day ticket options are also available.
Fans can learn more or purchase tickets at NASCARChicago.com, call 888-629-7223, or follow @NASCARChicago on social media.