TrackHopper is a Toronto-based motorsports platform with a primary focus on NASCAR and the Cup Series. Founded by Jett White and shaped by a multi-generational love of racing, the brand is a culmination of family expertise spanning motorsports, media, and marketing. From IMSA pit lanes and karting circuits to publishing and media roles involving photography and journalism, the team behind TrackHopper brings together a wide range of skills and backgrounds. Jett’s academic background in business and marketing from Harvard helped turn those combined passions into a modern, multi-brand company that includes TrackHopper.
TrackHopper goes beyond race coverage to deliver original editorials, interviews, the opinion-driven podcast Rantin’ Is Racin’, and track-specific travel guides tailored to fans. With a growing YouTube presence and a deep respect for motorsports culture, TrackHopper offers a fresh and informed perspective on racing—from the grandstands to behind the scenes.